Social Media
I specialize in social content creation and account management. See my client work below!
Role Overview
Codependent Coffee + Cocktails is a concept by Urbanspace Hospitality. Codependent is an Italian-inspired concept all about "Drinking by Design" in any way you'd like: espresso, craft cocktails or mocktails. Codependent is located in Austin, TX.
As the social content creator for @codependentatx I create content that uses our brand kit and identity to expand our audience. I plan out a content calendar of static posts and stories for each week. We also collaborate with an external PR team to pair influencer content and press with our personal content.
Primary software: Google Suite, Canva, Photoshop, Capcut
Duration: October 2024 - Present
Metrics
Weekly programming slides
Spring 2025 mock-ups
Reels
Role Overview
Tómalo Grill is a concept by Urbanspace Hospitality. Tómalo is a modern Mexican restaurant located in Austin, TX. Tómalo, meaning "come and take it," is a come as you are establishment. We meet you where you are.
As the social content creator for @tomaloatx I create content that uses our brand kit and identity to expand our audience. I plan out a content calendar of static posts and stories for each week. We also collaborate with an external PR team to pair influencer content and press with our personal content.
Primary software: Google Suite, Canva, Photoshop, Capcut
Duration: October 2024 - Present
Metrics
Weekly programming slides
Spring 2025 mock-ups
Reels
Role Overview
Urbanspace does it all: real estate, development, logistics, interior design, hospitality, etc. Urbanspace was founded in 2000 in Austin, TX, and continues to be the standard for upscale living and lifestyle in the city.
I started as a creative intern for Urbanspace in September 2024. My role focused on videography, photography and social content. This role evolved into social content, but I wanted to include my projects from this role.
Notable Mentions
Promoted to part-time social content creator in first two months of internship
Primary software: Google Suite, Canva, Photoshop, Capcut
Duration: September - October 2024
Role Overview
The Moody College of Communication is the 5th largest school within the University of Texas at Austin with around 5,000 students. The college promotes effective human communication and innovation in and outside of the classroom.
As the Spring 2024 Social Media Intern for @texasmoody, I was tasked with bringing Moody's mission statement to social media. This was my first professional experience working with a brand kit as well as my first social media experience.
Notable Mentions
Created the first viral reel for the college (8.1 million views)
Primary software: CapCut, Photoshop, Illustrator, Instagram
Duration: January - May 2024
Fun reels
Fun reels were an essential part to this role. I was tasked with identifying trends and trending audio from my personal TikTok and Instagram accounts and finding ways to incorporate Moody's identity into said trends. Our goal was to post one fun reel per week to increase student engagement and interaction on Instagram.
Inside the Room
Inside the room was a recurring reel series on Instagram. It highlighted different professors and courses within the college. I was tasked with scheduling, filming, editing and posting these reels. Our goal was to post one of these reels a week.
Graphics
Graphics are essential for the college's Instagram. They highlight weekly events and highlight holidays and historical months. They also allowed me to explore more with the Photoshop and Illustrator platforms.
